🏢 Client Case: A Real Estate Company × Odoo ERP Real Estate Digital Management Practice
📌 Company background
Industry: Real Estate Brokerage and Property Management
Scale: Over 500 chain stores nationwide, with an annual transaction volume exceeding 8 billion RMB
Core business: Second hand housing transactions, new housing agency, leasing services, property management
🚨 Pain point analysis (before implementation in 2024)
1. Customer information is scattered: housing and customer source data are scattered in over 30 Excel spreadsheets, resulting in low efficiency of cross departmental collaboration.
2. The transaction process is lengthy: the average signing cycle for paper contracts is 7 days, and dispute resolution takes over 15 working days.
3. Financial reconciliation is complex: commission sharing involves 10+roles (landlord/tenant/broker, etc.), with a manual accounting error rate of 12%.
💡 Odoo Solution
Module deployment and core functions:
· CRM and Sales Management
o Unified customer/property database, supporting GIS map visualization of property distribution.
o Electronic contract template library+online signature function, shortening the contract signing cycle to 24 hours.
· Collaboration between project management and finance
o Commission sharing rule engine: automatically calculates broker/store/platform sharing ratio, with an error rate reduced to 0.5%
o Rent collection and payment automation: linking bank statements to achieve T+1 reconciliation
· Digitalization of property management
o Work Order System Integration 400 Customer Service: Repair Request → Dispatch → Service Evaluation Full Process Online
Customized development:
· Docking with the government's real estate registration system API, the time for property verification has been shortened from 48 hours to 10 minutes
· Mobile Broker Workbench: Integrated facial recognition for owner identity verification and VR live viewing functions
📊 Implementation results (as of February 22, 2025)
|
index |
Before implementation |
After implementation |
Improvement range |
|
Timeframe for listing properties |
72Hours |
4Hours |
⬇94% |
|
Contract dispute rate |
18% |
5% |
⬇72% |
|
Financial monthly settlement of labor costs |
30Days |
8Days |
⬇73% |
|
Customer satisfaction |
78% |
93% |
⬆19% |
🌐 Technical Architecture Highlights
mermaidCopy Code
graph LR
A(Government Real Estate System ->| API | B [Odoo Property Verification Module]
B --> C{trading center}
C --> D[Electronic contract signing]
C --> E[Commission sharing engine]
E --> F(Bank payment gateway)
B --> G[BI decision board]
Note: The red link represents the customized development interface
💬 Customer Testimony
“Odoo's electronic contract and account sharing engine has upgraded our second-hand housing transactions from 'human driven' to 'rule driven', and the national business standardization rate has increased to 90%.”
—— Li Zhiqiang, Chief Information Officer of a certain real estate company
🎯 Summary of Case Value
· Compliance improvement: Automated property verification avoids 99% of false housing risks
· Optimization of operating costs: saving over 3 million yuan in printing/storage costs annually through paperless office
· Business scalability: Standardized interfaces support quick access to third-party financial services (such as mortgage pre-approval)